The Brief
Create a full AI-supported advertisement around a selected product or concept, from story idea to final campaign execution.
CASE STUDY · AI CAMPAIGN DESIGN
COREFIT AI
A complete AI advertising concept created for a Hikvision China HQ global marketing team competition. The challenge was to choose any product or concept and build a full AI-driven advertisement around it.
3RD RANK
GLOBAL MARKETING COMPETITION
~20 PARTICIPANTS
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Project TypeAI Advertising Concept
My RoleConcept, Storytelling, Visual Direction, Ad Design
CompetitionHikvision China HQ · Global Marketing Team
THE CHALLENGE
TURN AN IDEA INTO A
FULL ADVERTISING STORY.
I created CoreFit as a complete concept, not a single poster: brand direction, key visuals, storytelling, campaign adaptations and AI-assisted exploration designed to feel premium, athletic and futuristic.
My Approach
I built a fitness-tech visual language around body metrics, smart tracking, performance and wellness, then expanded it into scalable campaign assets.
The Result
The project achieved 3rd rank among around 20 participants in the global marketing competition.
3RD
3
COMPETITION OUTCOME
RECOGNIZED BY THE
GLOBAL MARKETING TEAM.
This project was part of a Hikvision China HQ competition where participants were asked to choose a product or concept and build a complete AI advertisement. My CoreFit AI entry achieved 3rd place among roughly 20 participants.
HIKVISION · GLOBAL MARKETING COMPETITION
VISUAL SYSTEM
GRAPHICALLY BUILT TO FEEL
STRONG, ACTIVE AND SMART.
01
Key Visual Poster
Hero visual focused on intelligent health tracking, body metrics and a premium smart-fitness experience.
02
Social Campaign Adaptation
Campaign layouts adapted into a modular social system while keeping the same core identity and storytelling.
03
AI Concept Direction
AI tools supported visual exploration, concept development and storytelling structure.
G
Google FlowVisual concept exploration
AI
ChatGPTStorytelling, prompts and concept structure
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